Your child will see the photos.Make sure they feel the moments too.

Your voice, your words, the story behind the photos. Kept safe until the day they want to know who their family really was. Try it now with one small moment.

Try:

Free. We'll ask for your email next, nothing else.

Private by defaultWe never use your data to train AIFree to start

Not ready to add a memory yet? Join as a founding family

✦ Every format, every feeling

Capture anything.

A voice note on the school run. A feeling at 3am. A photo with everything behind it. Any moment, any format, from anyone in the family.

🎙Voice note

A message for when you're older

Grandad · 2:34 · Recorded this morning

“No photo needed. Just his voice, his words. For you to hear whenever you're ready.”

✍️Written thought

You smiled for the first time today

Mum · 14 April · 6 weeks old

“I've been crying on and off since 7am. In the best way. I need you to know this.”

📷Photo with context
First day of school

First day of school

“You held my hand so tight. Then waved like you owned the place.”

Mum's noteDad's voiceNana
💬Personality capture

Harma asks Grandma Margaret:

“What's the most important thing you've ever learned?”

“That the small moments are the big ones. I just didn't know it at the time.”

November 2025

📱WhatsApp or SMS

Already on your phone? Just send it.

Voice note on the school run, a quick text from the car, a photo with a caption. Send it to Harma and it's saved. No app needed. Works for grandparents too.

H

Harma

now

🎙 Voice message · 0:47

Saved to Emma's vault ✦

Everything is searchable. Your child can ask anything when they're older.

Same moment. Worlds apart.

Without Harma, life's moments live scattered and silent. With Harma, they live together, with everything behind them.

Without Harma
First day of school
4:3HDR

IMG_4392.jpg

12,714 photos.

No context. No story. No feeling.

With Harma
First day of school
Sep 4, 2025

First day of school

Milestone

“You held my hand so tight. Then waved like you owned the place.”

Mum

“So proud of you it hurts.”

Nana

The moment is the same. What your child finds is everything.

✦ The moment that matters

18 years from now

Emma opens her Harma vault for the first time. She asks a question. The AI searches everything captured (voice notes, written thoughts, photos, personality answers) and gives her real answers, in the voices of the people who were there.

👩

Emma, 18

Opening her Harma vault for the first time

Emma asks

“When did I take my first steps?”

Harma searches through thousands of memories and hundreds of personality responses

In 2044, Emma won't just see photos.
She'll feel how much she was loved.
She'll hear her grandmother's voice.
She'll know who her family really was.

Sound familiar?

The joy you want to bottle. The urgency of watching them change. The relief of finally doing something about it. These are the feelings Harma is built for.

“I have SO many photos of Harper. But nothing that captures who she actually is right now. The way she talks. The random things she comes out with. Harma made me properly panic. In a good way.”

Simone · Sydney

Mum

“Ollie says 'actually, Mummy' before correcting me on everything. He's three. No photo captures it. I've been recording voice notes for weeks because I know this phase won't last. His future self is going to be absolutely mortified. I cannot wait.”

Claire · Melbourne

Mum

“I kept telling myself I'd do it when there was more time. Then Dad had a fall and I panicked. We spent a Sunday on questions and he told me things I'd never heard. I felt like I could breathe again.”

Michael · Perth

Son

How Harma works

Three steps. That's it.

Step 1

Capture anything

A voice note, a written thought, a photo, a feeling. Any format, any moment. Send it in the app, or just WhatsApp it.

Step 2

Invite your whole family

Grandparents, partners, siblings. Everyone adds their voice, their memories, their answers to personality questions. All in one place.

Step 3

Your child discovers everything

When they're ready, they open their vault, search, and ask questions. Harma's AI surfaces real answers in the voices of the people who loved them.

✦ Pricing

Start free. Unlock everything.

No credit card. No pressure. The first 500 families lock in a founding rate, kept for as long as they stay with us.

Founding families use Harma free, for now

While we're in early access, every family gets everything in Family at no cost. Before paid plans begin, we'll email you at least 30 days ahead. You only pay if you choose a plan, and you'll never lose a memory you've saved.

Free

$0to start

Everything in Family is free during early access

Everything you need to start capturing right now.

  • You and your partner add memories
  • The whole family can look and react
  • Voice notes, photos, text and feelings
  • 2GB, room for years of memories
✦ Founding family rate

Family

$59a year

For the first 500 families. Kept for as long as you stay subscribed.

Usually $79 a year

The full vault. Everything your child needs to truly know who their family was.

  • Everything in Free
  • Everyone adds memories: grandparents, aunties, the lot
  • Personality capture for every family member
  • The vault unlock ceremony at 18
  • Room for a lifetime of memories

Your memories never disappear

If you ever stop paying, you move back to Free. Every memory stays safe, and you can still open, read and download all of them.

Founding family pricing locked in at launch. No card required.

A note from every parent

“By the time you read this, you'll already know my face. I want you to know the rest.”

That's what Harma is. A letter to the person your child is going to be. Written in voices, feelings, photos, and moments, before they're old enough to ask.

Questions families ask us

Photos survive. Personalities don’t. Harma keeps them. Your child will have plenty of photos showing what their family looked like. Harma shows them who their family was: the voices, the laughs, the things Grandma always says, and how it felt the day they were born. The whole family adds to it, privately. One day your child opens it and truly knows the people who loved them.

You do. Every photo, voice note and story belongs to you and your family. We never sell your memories, never show you ads, and never use them to train AI.

Only the family members you invite. Nothing on Harma is public. There are no public profiles, no feeds and nothing search engines can find. If you didn’t invite someone, they can’t see a thing.

Yes. You started your family’s space, so you decide who is in it. You can remove anyone at any time and they lose access straight away. Anyone can remove a memory they added.

Yes, whenever you like. One tap downloads your whole family’s collection: every photo, voice note and story, in its original quality. It opens as a simple album on any computer, no Harma needed. Your memories are never locked in.

Send them a link from Harma by text, WhatsApp or email. They tap it, enter their email, and we send them a short code. No passwords to remember and nothing to install. If they can open a text message, they can join.

Right now, yes. While we’re in early access, founding families get everything in Family free, with no card. Before paid plans begin, we’ll email you at least 30 days ahead so you can choose what suits you. You only pay if you choose a plan, and you’ll never lose a memory you’ve saved.

The moments are happening right now

Every voice. Every feeling. Every story worth keeping. Start building the vault your child will one day open and truly know who their family was.

Private by defaultWe never use your data to train AIFree to start